Tom Brady, Wayne Gretzky y Vince Vaughn adelantan el primer comercial del gran juego de BetMGM
Tom Brady, Wayne Gretzky y Vince Vaughn adelantan el primer comercial del gran juego de BetMGM
PR Newswire
LAS VEGAS, 18 de enero de 2024
Teasers now live on social channels as part of BetMGM's broader Las Vegas-centric campaign
LAS VEGAS, Enero 18, 2024 /PRNewswire/ -- BetMGM, una empresa líder en deportes apuestas en línea and iGaming operator, debuted the first of a three-part, star-studded teaser campaign this morning, promoting the company's first-ever Big Game television spot. Featuring the never-before-seen pairing of Tom Brady y Wayne Gretzky, junto con el actor Vince Vaughn, the upcoming series marks a monumental moment for BetMGM.
"This year's Big Game is our moment to put BetMGM front and center of the largest audience in sports," said mate prevost, BetMGM's Chief Revenue Officer. "Our first-ever Big Game commercial showcases Las Vegas as home for the game as well as what we consider to be BetMGM's home. We couldn't be happier with the talent we have assembled for the ad, and the connection they have to our brand."
Click here to view BetMGM's first teaser video
The previews — featuring Brady, Gretzky and Vaughn in conversation — provide a glimpse into what BetMGM has in store to entertain Big Game fans. The campaign was created in partnership with award-winning agency, Highdive. With three consecutive Estados Unidos de America Today Admeter wins, Highdive is known as an industry leader in creating winning Big Game campaigns.
The ads are a part of BetMGM's multi-faceted strategy to amplify its brand to a variety of audiences before, during and after the Big Game. BetMGM is hosting multiple events and promotions throughout the weeks leading up to Febrero 11, incluyendo la BetMGM Big Game Bash at The Cosmopolitan of Las Vegas encabezado por Luke Combs. Tickets to the concert are available exclusively through the BetMGM app. BetMGM Sportsbooks will be home to special VIP experiences with notable ambassadors, sweepstakes and interactive moments for football fans in Las Vegas y en todo el país.
A medida que BetMGM continúa expandiéndose a nuevos mercados, responsable las apuestas la educación sigue siendo un foco clave. BetMGM se enorgullece de brindar recursos para ayudar a los clientes a jugar de manera responsable, incluido GameSense, un programa líder en la industria, desarrollado y autorizado para MGM Resorts por la British Columbia Lottery Corporation. A través de la integración dentro de las plataformas móviles y de escritorio de BetMGM, los clientes pueden recibir la misma experiencia GameSense con la que cuentan en las propiedades de MGM Resorts en todo el país. Esto complementa a los responsables ya existentes de BetMGM. las apuestas herramientas que sirven para brindar a los clientes una experiencia digital entretenida y segura.
Para obtener más información, siga a @BetMGM en X (anteriormente Twitter).
Sobre BetMGM
BetMGM es una empresa deportiva líder en el mercado apuestas en línea y empresa de entretenimiento de juegos, pionera en la industria del juego en línea. Nacida de una asociación entre MGM Resorts International (NYSE: MGM) y Entain Plc (LSE: ENT), BetMGM tiene acceso exclusivo a todos los deportes en línea y presenciales de MGM en EE. UU. apuestas en línea, importantes torneos de póquer y negocios de juegos en línea. Utilizando la tecnología de última generación de Entain con licencia de EE. UU., BetMGM ofrece deportes apuestas en línea y juegos en línea a través de marcas líderes en el mercado, incluidas BetMGM, Borgata Casino, Partido Casino y póquer de fiesta. Fundada en 2018, BetMGM tiene su sede en New Jersey. Para obtener más información, visite https://sports.betmgm.com/en/blog/.
Declaraciones a futuro
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in the MGM Resorts International public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding the referenced ad campaign, Super Bowl related events and promotions, including the BetMGM Big Game Bash and other VIP experiences, sweepstakes and interactive moments. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that the referenced ad campaign or Super Bowl related events and promotions do not occur or do not occur in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports apuestas en línea; la capacidad de BetMGM para gestionar el crecimiento y acceder al capital necesario para respaldar sus planes de crecimiento; La capacidad de BetMGM para obtener las licencias, permisos y otras aprobaciones necesarias para crecer en jurisdicciones nuevas y existentes, y los riesgos e incertidumbres adicionales descritos en los informes Formulario 10-K, Formulario 10-Q y Formulario 8-K de MGM Resorts International (incluidas todas las modificaciones). a esos informes). Al proporcionar declaraciones prospectivas, ni MGM Resorts International ni BetMGM asumen ningún deber u obligación de actualizar estas declaraciones públicamente como resultado de nueva información, eventos futuros o de otro tipo, excepto según lo exija la ley. Si MGM Resorts International o BetMGM actualizan una o más declaraciones prospectivas, no se debe inferir que realizarán actualizaciones adicionales con respecto a esas otras declaraciones prospectivas.
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