Mirriad firma un importante acuerdo global de entretenimiento
4 de marzo de 2024
Mirriad Publicidad plc
("Mirriad" o la "Compañía")
Mirriad signs agreement with top US and global entertainment major
Latest milestone in driving US growth achieved
Mirriad, the leading in-content advertising and virtual product placement company, is pleased to announce that it has entered a two-year agreement (the "Agreement") with a leading US media and entertainment conglomerate (the "Partner"), renowned for its diverse portfolio of movie studios and productions, television channels and streaming platforms. The Agreement will enable the Partner to employ its platform to identify virtual product placement opportunities and introduce in-content advertising into its content.
The new Partner has 95 million direct-to-consumer video streaming subscribers alone, and a further 20+ networks in the US which average more than 100 million total viewers each week. It is also home to the majority of the top ten rated TV networks. New high value inventory can now be made available for campaign deployment to the many large ad spenders Mirriad is already working with.
As part of the Agreement, the Partner has committed significant resources - including its sales and marketing teams - to take the new in-content inventory to market, beginning in March with one of the Partner's highest rated programmes distributed across TV and digital.
This Agreement and the agreement announced by the Company on 16 November 2023 brings Mirriad's virtual in-content advertising solutions to two of the largest media companies in the world with TV and streaming advertising businesses of almost $19bn globally.
Stephan Beringer, director ejecutivo de Mirriad, dijo: "This lengthening line of agreements with US 'majors' or 'super-majors' shows that the 'Mirriad-inside' strategy of integrating in-content advertising across the entire TV and video media ecosystem is gaining significant traction. Focusing on the biggest players in the largest market in the world is steadily creating a sea-change in the scale of new partners and establishing the Mirriad ad format as a new industry gold standard. Adding to the new partner agreements signed in Q4 2023, Mirriad's access to the US TV advertising market has just grown from less than 10% to almost 40% and we are now working with seven out of the top ten media companies in the US. Negotiations with another US major are also progressing.
"Programmatic integration with this Partner's streaming platforms is in active discussions already, and this is expected to enable significantly shorter lead times, automated transactions and increased volumes. Our focus for the past two years has been on developing a programmatic solution as this will enable us to scale revenues significantly. I'm excited that we are in touching distance of achieving this."
EXTREMOS
Para más información, visite www.mirriad.com o contacte:
Mirriad Publicidad plc Stephan Beringer, director ejecutivo Nic Hellyer, director financiero
| c/o Socios de Charlotte Street |
Asesor designado y Broker: Allenby Capital Limited James Reeve/Lauren Wright (Finanzas corporativas) Guy McDougall/Matt Butlin (Ventas y corretaje corporativo)
| Tel.: +44 (0) 20 3328 5656
|
Comunicaciones financieras: Socios de Charlotte Street Tom Gillingham Fergus McGowan |
Tel: + 44 (0) 7741 659021 Tel: + 44 (0) 7590 049023 |
Notas a los editores
Acerca de Mirriad
Líder en colocación de productos virtuales y publicidad en contenido, la galardonada y patentada plataforma de Mirriad inserta dinámicamente productos y marcas en contenido de televisión, SVOD/AVOD, música e influencers. Mirriad crea nuevas oportunidades de ingresos para los propietarios de contenido con un formato de anuncio que integra virtualmente las marcas en el contenido de entretenimiento, genera un rendimiento excepcional para los anunciantes y mejora drásticamente la experiencia de visualización.
Mirriad actualmente opera en EE. UU., Europa e India.
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